Drawing on experience across multiple industries, Brenda brings proven leadership in planning, coordination, and delivery that adapt seamlessly to the unique needs of creative work. By streamlining workflows, aligning resources, and managing timelines, she enable teams to focus on what matters most; bringing projects from concept to completion in the most efficient manner.
During the pandemic, Gap, Inc.’s e-commerce teams faced unprecedented demand and expansion. Brenda worked with the UX/UI Design System team to introduce lightweight prioritization and planning practices, balancing creative freedom with predictable delivery.
The result: faster development, higher team trust, and record-breaking performance.
Brenda built a people-centered Project Management Office from the ground up, streamlining processes and aligning teams for maximum impact.
The result: a Five-Star rating, $10M in revenue, and a scalable model for execution at scale.
Brenda helped to enable a smoother customer journey for Banco Popular North America’s small business platform by refining workflows, communications, and training.
The result: a 150% increase in enrollments, $600K in annual revenue, and more efficient processes for staff and customers.
When Auxilio Mutuo Hospital launched a new Medicare Advantage plan in Puerto Rico, the challenge was to build trust and a brand from the ground up in a competitive, culturally distinct market. Brenda joined the launch team early, designing a grassroots marketing approach that connected with the community, drove enrollment, and strengthened provider relationships.
The effort exceeded enrollment goals by 120% and expanded the provider network fivefold, creating a scalable model for brand engagement.
“With the implementation of the PMO office, Peoples Health was able to establish six new clinics and achieve a Five Star rating within the targeted two-year timeframe. This was in great measure due to the coordination and leadership of the project management team led by PMO manager Brenda Lee Hernandez.”
Dan Thomas, Assistant VP PMO, Peoples Health
"Brenda was able to balance nurturing the needs of the team and meeting the highly demanding business needs of the company with ease. Having her made the team not only productive, but also enjoyable. As someone who worked with Brenda daily, I can vouch for her enthusiasm, work, and keen ability to keep the team motivated and happy."
Lisa Lehrman, Sr Software Engineer
Gap, Inc.
"Brenda joined us at a critical time. From the very first day, she was able to take the lead leveraging her operations background to help us with customer experience and product management efforts, from marketing to process improvements. Overall, she was a solid contributor and exceeded my expectations, constantly helping us reach our goals and deliver on our tactical plans within the desired timeframes."
Javier M. Reyes, VP Corporate Treasury | Product Management
