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Helping leaders move ideas from vision to delivery
Helping leaders move ideas from vision to delivery
Cross-industry expertise in product innovation, technology, and business
Planning and coordination tailored to the unique needs of creative work
Clear processes that keep projects moving from concept to completion
A partner fluent in both creative and operational languages
Selected Work Across Industries
Selected Work Across Industries
Over the past 20+ years, Brenda L. Hernández, Founder and Principal Consultant of ESPACIO BE, has built a career at the intersection of creativity, technology, and business. Her professional journey spans the United States, the Caribbean, and Latin America—from early experiences in New York City to a career rooted in Puerto Rico and a decade in Silicon Valley—giving her a unique perspective shaped by work across industries, cultures, and regions.
Working across sectors and functions, she has helped shape initiatives in product development, operations, innovation, marketing, and creative production, partnering with leaders to navigate complexity and turn ideas into tangible outcomes.
Explore a selection of case studies reflecting this cross-functional and multi-industry experience.
Designing Flow: New Product Development UI/UX Teams Deliver at Peak Performance
Designing Flow: New Product Development UI/UX Teams Deliver at Peak Performance
During the pandemic, Gap, Inc.’s e-commerce teams faced unprecedented demand and expansion. Brenda worked with the UX/UI Design System team to introduce lightweight prioritization and planning practices, balancing creative freedom with predictable delivery.
The result: faster development, higher team trust, and record-breaking performance.
Orchestrating Enterprise Teams, Tools, and Trust for a Common Goal
Orchestrating Enterprise Teams, Tools, and Trust for a Common Goal
Brenda built a people-centered Project Management Office from the ground up, streamlining processes and aligning teams for maximum impact at a Medicare health insurance organization.
The result: the highest Star in quality of care and member service rating, $10M in revenue, and a scalable model for execution at scale.
Enabling B2B Customer Adoption and User Experience in Banking
Enabling B2B Customer Adoption and User Experience in Banking
Brenda helped to enable a smoother customer journey for Banco Popular North America’s small business platform by refining workflows, communications, and training.
The result: a 150% increase in enrollments, $600K in annual revenue, and more efficient processes for staff and customers.
Designing a Product Market Launch with Connected Brand, Community, and Business Results
Designing a Product Market Launch with Connected Brand, Community, and Business Results
When Auxilio Mutuo Hospital launched a new Medicare Advantage plan in Puerto Rico, the challenge was to build trust and a brand from the ground up in a competitive, culturally distinct market. Brenda joined the launch team early, designing a grassroots marketing approach that connected with the community, drove enrollment, and strengthened provider relationships.
The result: exceeded enrollment goals by 120% and expanded the provider network fivefold, creating a scalable model for brand engagement.
Testimonials
Testimonials
“With the implementation of the PMO office, Peoples Health was able to establish six new clinics and achieve a Five Star rating within the targeted two-year timeframe. This was in great measure due to the coordination and leadership of the project management team led by PMO manager Brenda Lee Hernandez.”
Dan Thomas, Assistant VP PMO, Peoples Health
"Brenda was able to balance nurturing the needs of the team and meeting the highly demanding business needs of the company with ease. Having her made the team not only productive, but also enjoyable. As someone who worked with Brenda daily, I can vouch for her enthusiasm, work, and keen ability to keep the team motivated and happy."
Lisa Lehrman, Sr Software Engineer
Gap, Inc.
"Brenda joined us at a critical time. From the very first day, she was able to take the lead leveraging her operations background to help us with customer experience and product management efforts, from marketing to process improvements. Overall, she was a solid contributor and exceeded my expectations, constantly helping us reach our goals and deliver on our tactical plans within the desired timeframes."
Javier M. Reyes, VP Corporate Treasury | Product Management
ESPACIO BE was founded by Brenda L. Hernández, whose practice bridges creative vision with operational clarity. Alongside her work in project and production management for new product development, Brenda maintains an active visual arts practice that includes photography, conceptual work, and mixed media.
This creative lens informs how she approaches every collaboration: with curiosity, adaptability, and respect for the creative process. She understands both the discipline required to bring a project to completion and the openness required to create something meaningful.
By combining operational expertise with lived artistic practice, Brenda brings empathy, clarity, and balance to every engagement—supporting leaders not only in delivering projects, but in creating the conditions for ideas to thrive.
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