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ESPACIO BE partners with organizations and creative leaders to bring ideas from concept to completion—aligning strategy, people, and execution to transform opportunities into meaningful outcomes.
ESPACIO BE partners with organizations and creative leaders to bring ideas from concept to completion—aligning strategy, people, and execution to transform opportunities into meaningful outcomes.
Great ideas often require more than creativity; they require alignment, planning, and the right path forward.
Great ideas often require more than creativity; they require alignment, planning, and the right path forward.
ESPACIO BE supports organizations and creative leaders at critical moments: launching new initiatives, developing new experiences, improving how teams work together, or bringing ambitious projects to life. We bring a cross-industry perspective that helps identify opportunities, connect stakeholders, and create practical strategies for moving from vision to execution.
Project Strategy & Roadmapping
Transform ideas into actionable plans.
Support includes:
Defining project goals and priorities
Creating strategic roadmaps
Identifying stakeholders and resources
Establishing timelines, milestones, and decision points
Best for: New initiatives, launches, exhibitions, productions, organizational priorities.
Project Leadership & Execution Support
Create structure and momentum when projects involve multiple moving parts.
Support includes:
Cross-functional coordination
Stakeholder alignment
Project planning
Identifying risks and removing barriers
Supporting teams through delivery
Best for: Complex projects requiring additional leadership capacity.
Innovation & Experience Development
Turn insights into ideas that better serve audiences, customers, or communities.
Support includes:
Customer-centered workshops
Opportunity identification
Concept development
Experience improvement strategies
Best for: Organizations seeking new products, services, or experiences.
Experience across industries. A consistent approach.
Experience across industries. A consistent approach.
Every organization has different goals, audiences, and challenges. The common thread is the need to connect vision with execution.
Throughout her career, ESPACIO BE founder Brenda L. Hernández has supported organizations navigating growth, innovation, and transformation.
The following examples illustrate how a structured, collaborative approach can help organizations move important ideas forward.
Balancing Creativity and Operational Clarity at Scale
A global retail innovator based in the San Francisco Bay Area needed to bridge creative expertise, operational clarity, and execution as digital demand accelerated. Brenda helped its UX/UI Design System team introduce practical ways of working that improved alignment, predictability, and delivery while preserving the team’s creative autonomy.
Creating Space for Customer-Driven Innovation
Creating Space for Customer-Driven Innovation
A Silicon Valley technology leader needed a new way to transform engineering expertise into customer-focused product ideas. Brenda designed and facilitated a cross-functional innovation experience that brought together diverse teams, generated 40 new concepts, and established a repeatable model for collaborative ideation.
Bridging Strategy and Execution Through Collaborative Delivery
A leading Medicare Advantage organization in its geographic market needed to strengthen execution across 100+ strategic initiatives while pursuing the industry’s highest quality and performance designation. Brenda helped develop a consultative PMO model that aligned executives and teams, improved project visibility, and strengthened delivery capabilities, helping the organization achieve this top-tier recognition and generate $10M in additional revenue.
Aligning Customer Experience and Business Growth
A financial services organization needed to increase adoption of new small business banking solutions while improving the experience for customers and employees. Brenda mapped the customer journey, aligned internal teams, and redesigned workflows, communications, and training—resulting in a 150% increase in enrollments and $600K in annual revenue.
Building Market Presence Through Community-Centered Strategy
A new healthcare organization entering a highly competitive market needed to build trust, establish partnerships, and accelerate growth. Brenda developed the community engagement and marketing strategy that connected brand, local organizations, and operational execution—exceeding enrollment goals by 120% and expanding the provider network by 500%.
Testimonials
Testimonials
“With the implementation of the PMO office, Peoples Health was able to establish six new clinics and achieve a Five Star rating within the targeted two-year timeframe. This was in great measure due to the coordination and leadership of the project management team led by PMO manager Brenda Lee Hernandez.”
Dan Thomas, Assistant VP PMO, Peoples Health
"Brenda was able to balance nurturing the needs of the team and meeting the highly demanding business needs of the company with ease. Having her made the team not only productive, but also enjoyable. As someone who worked with Brenda daily, I can vouch for her enthusiasm, work, and keen ability to keep the team motivated and happy."
Lisa Lehrman, Sr Software Engineer
Gap, Inc.
"Brenda joined us at a critical time. From the very first day, she was able to take the lead leveraging her operations background to help us with customer experience and product management efforts, from marketing to process improvements. Overall, she was a solid contributor and exceeded my expectations, constantly helping us reach our goals and deliver on our tactical plans within the desired timeframes."
Javier M. Reyes, VP Corporate Treasury | Product Management
ESPACIO BE was founded by Brenda L. Hernández, whose practice bridges creative vision with operational clarity. Alongside her work in project and production management for new product development, Brenda maintains an active visual arts practice that includes photography, conceptual work, and mixed media.
This creative lens informs how she approaches every collaboration: with curiosity, adaptability, and respect for the creative process. She understands both the discipline required to bring a project to completion and the openness required to create something meaningful.
By combining operational expertise with lived artistic practice, Brenda brings empathy, clarity, and balance to every engagement—supporting leaders not only in delivering projects, but in creating the conditions for ideas to thrive.
Flexible support for your next phase
Flexible support for your next phase
ESPACIO BE works with organizations through focused engagements designed around specific goals and timelines.
Project-Based Consulting
For defined initiatives requiring strategic planning, coordination, or execution support.Strategic Advisory
For leaders seeking an experienced partner to navigate priorities, decisions, and growth opportunities.Facilitation & Workshops
For teams looking to align around challenges, opportunities, and new ideas.
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