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That’s where ESPACIO BE comes in.
That’s where ESPACIO BE comes in.
A bridge between creative vision, operational clarity, and delivery.
A bridge between creative vision, operational clarity, and delivery.
Supporting leaders in moving ideas from concept to completion.
Supporting leaders in moving ideas from concept to completion.
Cross-industry experience that brings structure and perspective to creative work
Proven leadership in planning, coordination, and delivery tailored to the rhythms of creative projects
Streamlined workflows, aligned resources, and managed timelines so leaders can focus on what matters most
A bridge between creative and operational worlds—ESPACIO BE speaks your language and theirs
Multi-Industry & Cross-Functional Selected Case Studies
Multi-Industry & Cross-Functional Selected Case Studies
Designing Flow: New Product Development UI/UX Teams Deliver at Peak Performance
Designing Flow: New Product Development UI/UX Teams Deliver at Peak Performance
During the pandemic, Gap, Inc.’s e-commerce teams faced unprecedented demand and expansion. Brenda worked with the UX/UI Design System team to introduce lightweight prioritization and planning practices, balancing creative freedom with predictable delivery.
The result: faster development, higher team trust, and record-breaking performance.
Orchestrating Enterprise Teams, Tools, and Trust for a Common Goal
Orchestrating Enterprise Teams, Tools, and Trust for a Common Goal
Brenda built a people-centered Project Management Office from the ground up, streamlining processes and aligning teams for maximum impact at a Medicare health insurance organization.
The result: the highest Star in quality of care and member service rating, $10M in revenue, and a scalable model for execution at scale.
Enabling B2B Customer Adoption and User Experience in Banking
Enabling B2B Customer Adoption and User Experience in Banking
Brenda helped to enable a smoother customer journey for Banco Popular North America’s small business platform by refining workflows, communications, and training.
The result: a 150% increase in enrollments, $600K in annual revenue, and more efficient processes for staff and customers.
Designing a Product Market Launch with Connected Brand, Community, and Business Results
Designing a Product Market Launch with Connected Brand, Community, and Business Results
When Auxilio Mutuo Hospital launched a new Medicare Advantage plan in Puerto Rico, the challenge was to build trust and a brand from the ground up in a competitive, culturally distinct market. Brenda joined the launch team early, designing a grassroots marketing approach that connected with the community, drove enrollment, and strengthened provider relationships.
The result: exceeded enrollment goals by 120% and expanded the provider network fivefold, creating a scalable model for brand engagement.
Testimonials
Testimonials
“With the implementation of the PMO office, Peoples Health was able to establish six new clinics and achieve a Five Star rating within the targeted two-year timeframe. This was in great measure due to the coordination and leadership of the project management team led by PMO manager Brenda Lee Hernandez.”
Dan Thomas, Assistant VP PMO, Peoples Health
"Brenda was able to balance nurturing the needs of the team and meeting the highly demanding business needs of the company with ease. Having her made the team not only productive, but also enjoyable. As someone who worked with Brenda daily, I can vouch for her enthusiasm, work, and keen ability to keep the team motivated and happy."
Lisa Lehrman, Sr Software Engineer
Gap, Inc.
"Brenda joined us at a critical time. From the very first day, she was able to take the lead leveraging her operations background to help us with customer experience and product management efforts, from marketing to process improvements. Overall, she was a solid contributor and exceeded my expectations, constantly helping us reach our goals and deliver on our tactical plans within the desired timeframes."
Javier M. Reyes, VP Corporate Treasury | Product Management
ESPACIO BE was founded by Brenda Lee Hernández, whose work lives at the intersection of structure and expression. Alongside her project / production management expertise for new product development, Brenda maintains an active photography practice—an art form that sharpens her sensitivity to timing, composition, and human connection.
Through photography, she studies rhythm, movement, and the quiet details that often go unnoticed. This artistic lens informs how she approaches a project: with awareness, adaptability, and respect for the creative process. She understands both the discipline required to deliver a project and the vulnerability required to create one.
By bridging operational leadership with lived artistic practice, Brenda brings empathy, clarity, and balance to every collaboration—supporting leaders not just as a manager of projects, but as someone who deeply values the act of creation itself.
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